This year, we have all been hit by the most challenging global crisis since World War II, as shared by U.N. Secretary-General Antonio Guterres. The secretary-general shared that the pandemic has had an immense economic impact that can bring about the worst recession ever seen. As a result, business owners have no choice but to be resilient and adapt to the new normal to stay in operation.


Having a continuity plan in place is important even during the best of times, but it becomes absolutely essential when a crisis strikes. When situations are fluid, your focus should be on resilience, and that means minimizing the impact on your company’s organization and supply chain without putting employees and customers at risk.

Customer acquisition is the lifeblood of any new startup or small business, and it also represents one of the biggest challenges an entrepreneur is likely to face on the road to profitability.

In a literal sense, an MVP can range from a simple landing page to a bare-bones version of your service, and what an MVP looks like is going to depend largely on what you’re trying to sell.

Successful growth hacking employs a wide range of tactics and talents, often incorporating elements of both data analysis and marketing, but this newly evolving field also brings with it a unique set of ethical challenges and concerns that continue to shift alongside it.

Worse, it is often difficult to identify a zombie startup before it’s too late, since they often resemble any other startup on the surface. Investors are still met with, clients are still taken on, team members are still hired, and for a while the business will likely even see the same kind of linear growth that would expected from any new venture.