Nectar Digital Group


5 Lessons Small Businesses Should Learn from the Global Health Crisis

This year, we have all been hit by the most challenging global crisis since World War II, as shared by U.N. Secretary-General Antonio Guterres. The secretary-general shared that the pandemic has had an immense economic impact that can bring about the worst recession ever seen. As a result, business owners have no choice but to be resilient and adapt to the new normal to stay in operation.

Read More »
Freelancer working from home

How to Create an Effective Pandemic-Proof Marketing Strategy

One of the keys to effective and ethical marketing during times of crisis is understanding the underlying psychological and emotional needs of your audience. When people feel powerless or anxious, it’s important to recognize the desire to feel in control and to have a sense of solidarity with other people going through the same challenges, and your messaging should reflect that.

Read More »
How Small Businesses Can Survive and Thrive During a Crisis

How Small Businesses Can Survive and Thrive During a Crisis

Having a continuity plan in place is important even during the best of times, but it becomes absolutely essential when a crisis strikes. When situations are fluid, your focus should be on resilience, and that means minimizing the impact on your company’s organization and supply chain without putting employees and customers at risk.

Read More »
social media strategy

How to Create On-brand Social Media Content

Marketing experts will tell you that the most important thing for a company is to create a unified message. Building a brand is all about having the same content spread over various channels. This way, when you start advertising, you make sure everyone remembers your message, your logo and the company name.

Read More »
Strategies to Lower Customer Acquisition Cost

5 Evergreen Strategies to Lower Customer Acquisition Cost

Put simply, customer acquisition cost represents the average investment your business needs to make in order to convince each potential customer to purchase a product or service. It may sound like a simple concept, but lowering that cost is absolutely crucial to achieving sustainable growth.

Read More »
Minimum Viable Product

What is a Minimum Viable Product?

In a literal sense, an MVP can range from a simple landing page to a bare-bones version of your service, and what an MVP looks like is going to depend largely on what you’re trying to sell.

Read More »

Ethical Growth Hacking

Successful growth hacking employs a wide range of tactics and talents, often incorporating elements of both data analysis and marketing, but this newly evolving field also brings with it a unique set of ethical challenges and concerns that continue to shift alongside it.

Read More »
zombie startup

What Is A Zombie Startup?

Worse, it is often difficult to identify a zombie startup before it’s too late, since they often resemble any other startup on the surface. Investors are still met with, clients are still taken on, team members are still hired, and for a while the business will likely even see the same kind of linear growth that would expected from any new venture.

Read More »
Marketing vs branding

Branding vs Marketing: All You Need To Know

Most times, people think that branding and marketing are the same. It is true they have so many features that define both as similar. Beyond that, there are major differences between the two that make each unique in its own way.

Read More »
brand strategy

Brand Recipe For successful Small Businesses

A good brand is a product of a well thought out and strategic plan… It doesn’t just happen. Whether you are starting from scratch or planning a much-needed rebrand, there are some things you’ll want to keep in mind. In doing so, you’ll be acting strategically and placing your business in a much better position to succeed in the long term.

Read More »

Why Top Brands Stay At The Top

Disney promises you the experiences of “The Happiest Place on Earth” and “Where Dreams Come True.” That slogan is a promise of a timeless experience, that of happiness

Read More »

Join Our Community

Join our newsletter to stay updated.

Let's Build a Great Brand

Start Your
Digital Transformation

Start Your Digital Transformation

We'd love to help you grow and scale your service business.
Get in touch with us to get started with a consultation.

Nectar is part branding  powerhouse, part consultancy, and part digital marketing agency based in Manhattan.

Join our Newsletter