“Brand” is a word that is everywhere these days. Many small business owners don’t have a clear idea of what branding is, why they need it, and how they can use it to increase their profits.
In this article, we’re going to look at some of the common misconceptions and talk about how you can start getting more customers through branding.
So let’s get down to it.
Branding is process that companies use to create a strong positive perception of themselves in the eyes of their target audience. This allows them to earn their customers trust and loyalty. In today’s world of saturated markets and unprecedented competition, branding is not a luxury. It is a necessity for every business that hopes to survive and thrive.
One of the biggest mistakes small business owners make is wasting thousands of dollars on just designs or lose thousands more by trying to do it all themselves. A beautifully designed logo and website is not a brand.
Effective branding needs solid business strategy. Research, data, and strategy are needed in order to create a cohesive brand identity that looks a certain way and that communicates a certain message to get its target audience.
The messaging, color choice, types of fonts used (typography), mission statement, social media strategy, customer experience, etc. are all things that have to be carefully considered to create an effective brand
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Nectar is part branding powerhouse, part consultancy, and part digital marketing agency based in Manhattan.